My “10 Minutes”

Today I hosted our WIN meeting at Seaglass and I gave my 10 Minutes about my business, I thought since today would be the day I would normally send out the reminder I would share it with all of you! I crossed out things that pertain to the group I was addressing, and you will find the dates and hours for the March Market and a reminder about the LIVE SALE towards the end!

“Welcome to Seaglass Salvage Market. We are a once a month indoor/outdoor market, open the 3rd weekend of each month. We have a pop up in May and 2 Holiday Markets, one in November and another in December, for a total of 15 markets per year. All dates are noted on the postcards you received and our website has our dates, hours, directions as well as full list of indoor vendors.

Off market, the warehouse is dark and quiet, as you can see … but during market each space comes alive with the personality of each vendor. That is what separates us from other similar business plans that you have all seen before. Here, at SSM, the vendors rent space from me and they sell their own product. We currently have 27 vendors, including myself, I am a Dixie Belle Paint retailer, but know per WIN regulations, that is not what I am here to discuss! Each vendor has a space that is “theirs.” The easiest way to explain it is we are 27 individual shops under one roof. I market Seaglass as its own business but try to be sure the average consumer understands that we work together to make Seaglass what it is, like a co-operative.

My goal is to have a wonderful mix of handmade, homemade, resale and retail. We do not have MLM businesses, but I do respect the entrepreneurs who run them and I am open to having them here. A good example is Serendipity Jewelry and Gems, she sells crystals and diffuser jewelry (among other things) and it made sense for her to sell Young Living Oils. I try to stay category exclusive, because my goal is for the vendors to make money and enjoy selling here, I don’t want the vendors to have a sense of competition, at the end of the day, I’d like them to leave as happy as the customers. Most of you know, that Amy, Felicia and Jennifer are vendors here, and that is how I became involved with WIN.

Besides the indoor vendors, we have outdoor vendors when weather permits and I also try to keep a nice mix and not have a lot of similar product. Jewelry, candles & soaps seem to be the products I get a lot of applications for…I am currently not accepting any new vendors for those products. It is difficult at times to turn vendors away (initially turning away money), but the vibe that we try to keep here is very important to me and I believe that is what keeps the customers coming back.

We try to have a different non profit here each month (free of charge) to introduce themselves and their cause to the community. I am involved with 2 non profits, Lindsay M Benton Foundation and I Support the Girls, and I use the market to assist with both of those organizations. Our customers are very generous and I believe they enjoy the opportunity to give back.

We use social media and local publications, such as North Brunswick Magazine, to get the word out about each market, and it has taken time and persistence to get people to understand the once a month concept. I have been asked many times. “Why once a month?” The initial intention was to create anticipation. To make Seaglass a monthly destination. However, as we have grown and become the group we currently are, it is a blessing for our vendors, most of who work full time and are raising families to be able to have the best of both worlds. They are able to make, to buy and to create what is their own business without having to sacrifice time away from their “real” life. As we all know, being an entrepreneur is very time consuming, but being a business owner “on the side” is even more difficult. It is very hard to be all the things. So here, they are able to meet and greet their customers, put a face to their business name and sell their own product. They have 3 weeks (on average), to recoup, refill and re-create. They market themselves, each other and Seaglass as a whole, as do I. We share thoughts and knowledge with each other because there is no competition. There are 27 people selling in this building at any given market, only 4 of those businesses are owned or co owned by men. The fact that we, as predominately women owned businesses, support and inspire each other is probably my biggest accomplishment as a business owner. It makes me proud to be part of such an amazing group.

We mindfully build our community by lifting each other up in support. Our vibe attracts our tribe, and we create a sum that is greater than its parts.” – Seaglass Salvage Market

I believe that motto is what creates the feeling our customer gets when they walk in the doors. Some people don’t get and thats fine, they’re not our customer. It has taken me a long time to be ok with the fact that we are not for everyone. My goal this year is to find MY PEOPLE, our people, and market directly to THEM. Seaglass is a special place, a diamond in the rough and you either get it or you don’t.

We are not a flea market, our prices are fair, NOT CHEAP. We have all price points and all styles. Our goal is to fill up, sell out, and start over, this is how we keep it different and fresh each month.

This month we are trying a new avenue, with our first FB LIVE Online Sale. There has been a lot of excitement about it and we are thrilled to experiment with this new aspect for the market.
If you don’t follow us on FB, please do, you will find a link for the ONLINE GROUP, that is where the FB LIVE Sale will be taking place.

I appreciate you being here today and hope to see you shopping next weekend March 15-17th our business hours during Market Weekend are Friday 9-3, Saturday 9-5 & Sunday 10-3. Keep your calendars handy, but remember everything you need to know about SSM can be found on our website www.seaglasssalvagemarket.com and our FB Page profile picture is always the dates for our next market! The online sale is March 18th, the Monday following the market! So you will have the opportunity to shop in person the 15th through the 17th and online on the 18th! I hope to see you at both events!”